Artist at Heart.
Tracey Halvorsen has been leading award-winning strategy, creative and digital projects for more than 25 years. As CEO of adeo, she guides brand strategy, digital transformation, and creative innovation for organizations navigating change. Her recent work includes brand and digital platforms for Skidmore College and Mackey Strategies, and in 2023, she led the strategy that earned adeo a Clio Award for interactive campaign design.
Her work has received over 20 Webby Awards and nominations for projects including Brown University, Maryland Institute College of Art and most recently, adeo's own reimagined website.
Prior to joining adeo, Tracey co-founded and led Fastspot for two decades, serving as Chief Visionary Officer. While there, she directed strategy and creative for high-impact digital work with clients like Yale University, The Nuclear Energy Institute, Brown, MICA, Johns Hopkins Technology Ventures, Kenyon College, The Walters Art Museum, and Sheppard Pratt. Her reach also extended into entertainment, activism, and consumer branding with projects for MTV, Discovery, The Human Rights Campaign, Animal Planet, and Under Armour.
Tracey is a frequent speaker and provocateur in the creative industry. She’s delivered talks at SXSW, UCDA, and Confab London, including the closing keynote “Designers (Should) Run the World”. In 2016, she was recognized as an Ernst & Young Entrepreneur of the Year Finalist. Earlier in her career, her interactive storytelling project Memoire won the Flash Film Award at the international Flash Festival in Amsterdam.
Always ahead of the curve, Tracey brings an artist’s intuition to strategy, brand, digital ecosystems, and emerging markets. She mentors creative leaders, teaches others to trust the unknown, and helps clients and teams create from a place of clarity and conviction.
Born and raised in Bethesda, Maryland, Tracey holds a BFA from the Cleveland Institute of Art and an MFA from the Maryland Institute College of Art. She is also an accomplished contemporary painter, represented by The Winkel Gallery in Maryland and collected throughout the U.S.
