BudFrienders Network
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Marketing
Budtenders serve as gatekeepers, concierges, sommeliers, and wellness educators, guiding countless adults in their exploration of medical and recreational cannabis. Recognizing their vital role, we set out to empower this community by equipping them with the tools they need to thrive—while also elevating the respect and recognition they deserve.
The Challenge
In the rapidly growing cannabis industry, budtenders play an essential role as the first point of contact for consumers navigating a new and often misunderstood space.
However, despite their influence, this community frequently lacks access to the resources, education, and support necessary to excel in their roles. Budtenders are not only selling products—they are building trust, providing wellness advice, and shaping customer experiences.
The Solution
To address this need, adeo helped SunMed Growers conceptualize and launch The Budfrienders Network, a community engagement initiative designed specifically for budtenders.
The program offers tailored resources, from in-depth product education and wellness training to exclusive events and incentive programs. This network ensures budtenders are not only well-informed but also feel valued and recognized for their contributions.
The Impact
Since its launch, The Budfrienders Network has transformed how SunMed engages with budtenders, turning them into passionate advocates for the brand. Members report feeling better equipped to guide customers, thanks to the program’s emphasis on education and wellness.
This newfound confidence translates into stronger relationships with consumers and improved sales performance.