Mackey Strategies

Brand

Strategy

Website

Mackey Strategies, a company that delivers bold solutions for good causes, needed a new brand and website to reflect their expertise, impact, and commitment to transformative problem-solving.

In collaboration with DEEO and the Mackey Strategies team, we developed a new brand, design system and website that positioned them for future growth and success.

The Brand Challenge

Mackey Strategies had outgrown its original brand identity and needed a visual system that reflected the sophistication and impact of their work.

To redefine their identity, we needed to create a brand system that balanced clarity and adaptability—one that honored their foundation while signaling their forward momentum.

Mackey Strategies had outgrown its original brand identity and needed a visual system that reflected the sophistication and impact of their work.

The existing brand, rooted in the symbolism of the pencil, no longer captured their evolution or strategic depth.

To redefine their identity, we needed to create a brand system that balanced clarity and adaptability—one that honored their foundation while signaling their forward momentum.

The Brand Solution

Graphite emerged as the core inspiration, representing both precision and transformation, setting the stage for a refined and enduring visual identity.

This theme extends across the design system, with AI generated images and animations of graphite textures bringing the energy of writing, revising, and creating to life on the website.

The Brand Impact

Be developing a rich visual system that reinforced foundational aspects of the brand, we empowered them to present themselves, their work, and their expertise in an exciting and innovative manner.

The strategy reflects Mackey Strategies’ expertise, empathy, and intellect—positioning the company to elevate their image and expand their reach while staying true to their values, history and identity.

The Website Challenge

Mackey Strategies needed a contemporary website experience that conveyed their deep expertise without overwhelming visitors with a "wall of words".

Initial impact and areas for engagement had to be clear, inviting and intuitive, while also conveying what Mackey Strategies does, and for whom.

The Website Solution

The new brand strategy and design system informed how the website was designed and structured. Audiences are quickly introduced to the identity of the company and offered engaging avenues for exploration, in digestible yet innovative ways.

The Website Impact

The reimagined Mackey Strategies brand and website serve as high-caliber engagement tools that reflect the firm's deep expertise and dynamic approach. The new identity captures Mackey’s legacy of curiosity, problem-solving, and adaptability while positioning them for the future.

View the live brand and website: mackeystrategies.com