Phase 3 - The Session Smoke

Brand

Visual Identity

Marketing

Digital

Introducing Phase 3, cannabis crafted for the rhythm of the night - for conversations, full playlists and moments that unfold without rushing.

Lower-testing, iconic strains that you can light up, pass around and stay fully tuned in without hitting a wall. It’s not about blasting off; it’s about staying in the groove.

The Challenge

Emerging markets offer unique opportunities to redefine consumer engagement. For SunMed, the goal was to launch Phase 3—a sub-brand celebrating cannabis’ legacy while resonating with a modern audience.

By blending nostalgia with innovation, Phase 3 reintroduced lower-to-middle potency strains—a rarity in today’s high-THC market—and the counterculture spirit of the 60s and 70s.

But this wasn’t simply about selling a product; it was about defining what cannabis could mean in an era where relaxation and connection matter more than ever.

The Solution

We reimagined legacy cannabis culture through a modern lens, creating a brand that was both approachable and distinct.

At its core was The Session Smoke, a concept that celebrated slower, more intentional experiences. The tagline—“Your backstage pass to the universe”—reframed lower-THC strains as ideal for connection and enjoyment, offering an alternative to the high-THC intensity dominating the market.

We drew inspiration from Woodstock-era aesthetics, celebrating iconic strains like Acapulco Gold and Northern Lights while pairing each with curated Spotify playlists to evoke retro vibes and create an immersive, sensory experience.

The Impact

Phase 3 carved out a distinct niche as the brand for mindful, session-focused cannabis experiences, proving that culturally resonant branding can unlock opportunities in emerging markets.

Emphasizing sustainable cultivation and eco-friendly packaging, Phase 3 rejected modern gimmicks in favor of cannabis’ natural simplicity, delivering a brand rooted in authenticity and timeless appeal.

By connecting legacy strains with modern consumers, the brand bridged generational gaps—drawing in nostalgic older users while sparking curiosity among younger, music-driven audiences. Its focus on lower-THC strains offered a refreshing alternative in a market dominated by potency wars, setting Phase 3 apart.

Brand Vibe & Messaging

The copy for Phase 3 needed to strike that perfect notes to connect with audiences who were turned off by the current dominance of high-THC products saturating the market. Phase 3 is giving them the throw-back they are craving.

Sometimes, you don't need to rush to the stars—you just need to float in the groove.

Phase 3 lets you ride the wave, one mellow puff at a time. It's the rhythm of the night, a little music for your mind, a little magic for your soul. Pass it around and keep playing. The session is just beginning.

Brand Vibe & Messaging

Sometimes, you don't need to rush to the stars—you just need to float in the groove.

Phase 3 lets you ride the wave, one mellow puff at a time. It's the rhythm of the night, a little music for your mind, a little magic for your soul. Pass it around and keep playing. The session is just beginning.

Brand Vibe & Messaging

Sometimes, you don't need to rush to the stars—you just need to float in the groove.

Phase 3 lets you ride the wave, one mellow puff at a time. It's the rhythm of the night, a little music for your mind, a little magic for your soul. Pass it around and keep playing. The session is just beginning.

Brand Vibe & Messaging

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