Sunnies Socials
Brand
Marketing
Digital
Launch / Educational Events
When SunMed set out to introduce one of Maryland's first THC-infused sparkling waters, they needed more than just a marketing campaign—they needed a movement. From strategy to execution, adeo delivered: messaging, branding, packaging, digital campaigns and real-world activations that turned curiosity into trust and hesitation into adoption.
The Challenge
Cannabis beverages represent immense opportunity—but also significant barriers. Socials faced a niche market, entrenched stigmas and consumer uncertainty around THC beverages.
Their challenge: to educate, inspire and differentiate a new product group in an evolving industry, all while standing apart.
The Solution
adeo created a multi-dimensional launch strategy to bridge the gap between curiosity and confidence. We crafted a bold, approachable brand identity, paired it with targeted education campaigns, immersive events and ambassador toolkits that brought Socials to life—online and in-person.
Crucially, we empowered dispensaries and budtenders with the tools and training to share Socials' benefits directly with customers. By arming the front line with education, we accelerated product adoption and strengthened consumer trust.
The Impact
Socials became more than a product—it became an invitation to rethink relaxation. Early adoption rates soared as consumers embraced THC beverages for their ease, low-dose precision and modern appeal.
By normalizing the product and amplifying trust, adeo helped Socials set a new standard in cannabis beverages—one sip at a time.
By meeting consumers at the intersection of wellness and lifestyle, we positioned Socials as more than a product—it's a choice.
Elevated design and thoughtful messaging positioned Socials as the go-to alternative for health-conscious, modern consumers.
With crisp, refreshing visuals, our campaign reinforced Socials as a go-to beverage for those who prioritize wellness without compromising on flavor or experience.
Socials isn't just another infused sparkling water—it's a refined choice for those who seek an elevated way to unwind. Through vibrant, lifestyle-driven photography, we showcased the brand's effortless presence in modern culture.